What is sync licensing?
Music sync licensing is the process of placing music in visual media like TV shows,
films, adverts and video games. Artists can earn money through sync fees and
royalties when their music is selected for a placement.
How do artists get sync placements?
Artists get sync placements by pitching music that matches active briefs from music
supervisors, publishers and brands. With Vybe Sync you can browse real sync
opportunities in your dashboard, submit tracks directly, and pitch your music for
TV, film, games and advertising.
How much do sync placements pay?
There's no fixed rate. Some placements pay a modest one-off fee, while major TV,
film or advertising campaigns can pay significantly more, plus ongoing performance
royalties in some cases. It depends on where your music is used, how long it's
licensed for, and the size of the project.
Can independent artists get sync deals?
Absolutely. You don't need millions of streams or a major label deal to land a sync
placement. Music supervisors are looking for the right song, and independent artists
regularly secure placements in TV, film, adverts and games when their music fits
the brief.
Do I still own my music?
Yes. You keep ownership of your recordings and your compositions. A sync licence
grants permission for one specific use, it doesn't transfer your rights.
Which plan includes sync opportunities?
Sync opportunities are included with the
Label plan,
alongside publishing royalty collection, royalty splits and team access.
What should I submit for a brief?
Send the tracks that genuinely fit what the brief describes, mood, tempo, era and
language all matter more than how big the song is. Clean, fully mixed masters with
the writer splits already registered are the easiest to place.
How long does a sync take to come through?
Supervisors work to production schedules, so a brief can close in a week or sit for
months before a decision. Keep pitching, most artists land their first placement
after several submissions, not the first one.
